How To Market An Edmonton Website

After running my company for awhile then going online I realized I now had to learn how to market an Edmonton website. I was used to marketing my company in Edmonton, but marketing a website can be quite a bit different, yet there are techniques that you can use that are exactly the same for marketing a website as you use for marketing your company.

Marketing Your Edmonton Website Offline

These marketing methods are postcards, yellow pages, TV, radio, newspapers, letters, etc... Just like you market your business you use these methods to draw traffic to your website. Why would you use these same methods? Well you can get a lot of people coming to your site for more information, say you have a print ad in a magazine that offers something free on your website, that ad can be a lead generator for your website. Now you can have a smaller ad than if you were trying to sell your client directly. Also this works great for people that are looking to learn more about what you do. Again, instead of having a large ad somewhere you can have a smaller ad, which would cost you a lot less, and send those people to your website for more information.

Another thing you could do is use a smaller ad in the yellow pages and send those people to your website to see what the monthly special is. This would be one way to allow your yellow page ad to change from month to month.

Marketing Your Website Online

There are a few methods that you can use to get new clients to your website. Of course these people are not clients yet, most of them will just be considered visitors, then they become subscribers, then once they buy they become clients.

One way of getting visitors (traffic) is to pay for them to come to your site. This can be done on a pay per click basis, pay per lead, or on the number of times your ad is viewed on another website.

Compared with offline marketing these strategies are great for tracking exactly what is working and what is not.

Another method to marketing a website is through search engine optimization, (SEO for short). This is a great way to get tons of free traffic to your site for years to come. The biggest problem is the learning curve on how to do this yourself. I have read dozens of books, taken many courses, and continue learning these methods everyday, as they do change constantly.