How To Market Your Edmonton Business Online

Every brick and mortar type business in Edmonton can use the web to get new clients, the question is how to market an Edmonton business online. One way is through the use of paid traffic. These methods include pay per click, banner ads, and paid directories. Many of these will work really well, and to be successful with this method the learning curve is not all that bad.

You can go onto Google or Facebook and get set up in a matter of minutes. Then do some research on the types of keywords your potential clients are using. You target those keywords and if someone clicks on your ad you pay a fee. As long as you convert more people into paying customers then what it cost you to advertise you are ahead of the game.
SEO to Market A Business Online

SEO stands for search engine optimization, which is a method that allows the search engines to post your site higher or lower than your competitors site. This method has a much longer learning curve, in fact this learning curve will go on forever. The reason this will go on forever is because the search engines keep changing the way they index your web pages. For this reason you will find most people that know how to do this well will charge you between 500-5000 up front, then between 300-2500 per month afterwards to maintain the site. Yes, this sounds very expensive, but as long as you are getting targeted results this is well worth the money. And compared with a radio or TV ad this is much more targeted and will in most cases get you many more clients.

If you want to do this yourself, the first thing you need to do is use the same keyword tool that you would use for the ppc system with Google. This will tell you how many times a certain keyword or keyword phrase gets typed into the search engine and then you can build your website around those keywords.

Next you will need to build links to your site. Each of these links have a certain value placed on them and the more you have the higher you will rank. You also need to have your keywords in your title, url, and h1 tags, and where possible in your alt image tag, as well as being used in your meta tags. Just using these methods will answer how to market your business online, but if you need more help give me a call, I would love to help you out.